Principle #5: Paying a High Price for Not Knowing the Rules

Financial Games of Choice As we have pointed out, every game has rules. The games we play in the financial world should not be games of chance; they should be games of choice. If you know that money is emotional and not mathematical, you will be less likely to take your money for granted and will give it the respect it deserves. If you know the rules about tracking your spending, you will begin to use your money more efficiently. If you know the rules behind properly “spending” into appropriate savings categories, you will not be blindsided by emergency and emotional events that are sure to occur in your life. If you know the rules about compound interest, you will become empowered to eliminate debt as quickly as possible and learn how to make interest work in your favor. Knowing the rules has all kinds of valuable consequences, especially in today’s complex world. It wasn’t too long ago that the world of personal finance was much simpler. Prices were similar between competing goods and services, taxes were easier to figure, mortgages and loans were structured with less complexity, and there were less consumer products from which to choose and fewer methods by which to buy them. But today we live in a very complicated and dynamic world economy. We have so many choices! There are thousands of vendors and literally millions of products we can choose to buy. What was once purchased at the corner drugstore is now available on the Inter- net. Not only can we evaluate products and services right in our backyard, but we can choose from those being produced on the other side of the world. All of this complexity makes understanding the following especially important: It’s no longer possible to simply assume the vendor or the lender have fully disclosed everything that we may need to know to make a wise financial decision. Today, more than ever, we must become fully informed about how our spending, borrowing, and tax-paying choices will impact our life over the long term. Historically, sellers of goods and services had the advantage over the consumer because these sellers knew more than the buyer. But today, the tables have turned. With all this available information, we are now in a position to structure financial decisions to best meet our needs, but only if we get informed. Learning the rules can help you become more efficient with the money you already make and shifts the focus away from trying to earn more money to learning how to use more wisely that which we already have. Unfortunately, we have found that the vast majority of people we deal with are more concerned with making money than with understanding how to be more efficient with the money they already have. Without seeing the value of efficiency and how that efficiency is tied to understanding the rules of the financial games they play, many people are losing those games. This is perfectly illustrated in an article entitled “What We Need to Know about Money” by Lynn Brenner. Brenner notes that a recent test sponsored by the National Council on Economic Education found that many adults and teens in the United States today don’t under- stand the most basic concepts about money. “The economy affects every- thing in our lives: how we earn a living, how much we earn, the availability, cost and quality of what we buy, and how we invest for our future,” says Brenner. “Unfortunately, its importance is the only thing many of us know about the economy.” The article further notes that 1,010 adults and 1,085 high school students took the National Council’s 1998-99 test of their knowledge of basic economic principles. “Both groups flunked resoundingly,” says Brenner. “Almost two-thirds of those tested did not know that in times of inflation money does not hold its value. Only 58 percent of the high school students understood that when the demand for a product goes up but the supply doesn’t, its price is likely to increase. Half of the adults and about two-thirds of the students did not know that the stock market brings people who want to buy stocks together with those who want to sell them.” Hard to believe isn’t it? Those findings are alarming, especially in the face of what we have already noted as a time of complexity and opportunity. Working the Game to Your Advantage Now, with that said, you may be thinking, “Well, the amount of information that is thrown at me on a daily basis is overwhelming. With everything else I have to do, I can’t afford the time to stay on top of all this, too!” When we hear such complaints, we like to point out to our clients that they cannot possibly afford not to become informed. In today’s world of easy credit and consumable goods, many people feel they are entitled to play a very complex economic game, like owning a credit card or mortgaging a house, with- out paying the price to learn the rules of that game. As they old saying goes: “If you want to play, you have to pay.” What we are required to pay is a little bit of our time and effort so that we will go into the game fully informed and on the same level as all the other players. Those who will not take the time to do this should not be surprised when they are unable to work the game to their advantage. It simply follows that without knowing what you’re doing when you enter the playing field, especially where there is a lot of risk involved, that you will probably be trampled by those who do. Following are some of the typical objections to Principle 5 and how we counsel our clients to overcome them. Too Much Information It goes without saying that we live in an era of information overload. There is so much coming at us each day that it’s impossible to take it all in. We are forced to choose between that which we will absorb and that which we will discard. So how can we possibly learn what we need to know without becoming overwhelmed? What we teach our clients is that they do not have to know everything, but it is important that they get on the road to knowing something. When people realize that there is a limit to that which they personally need to learn, they begin to relax and feel empowered by their new found desire to become informed and continue that process. This requires a commitment to continual learning while not requiring that a person learn about everything. We encourage you to make a commitment to continual learning. Doing so will help you learn a little bit about a lot of things so that you can deter- mine when you need to get extra help. Consumer affairs writer Carma Wadley offers some tips on how to start this learning process: “The important thing is not so much knowing all the answers as knowing where to find them.” She suggests keeping a list of resources handy to which you can refer, including favorite Web sites, government agencies, or a list of people you know who have expertise in particular areas. Another way to get on the road to knowing only that which you need to know is to get in the habit of reading all documents related to the product or service you are evaluating. Sources of information about the rules of that product or service are contained in the documents the vendor or lender provides you. Read all documents. The value of Principle 5 is that it motivates you to study all contracts. In addition to these ideas, we’ll discuss more ways to help you under- stand how to learn what you need to know at the end of this chapter. (Money Mastery also offers coaching services that can help; refer to Appendix A for more information on these services.) One of our clients, Maria*, learned the importance of knowing the rules and reading all documents after her coach helped her better understand tax forms and tax filing. When Maria received her tax forms from her CPA at tax time, she felt “comfortable” with the documents, but because of Principle 5, decided to look them over carefully. In the process, Maria found a $1,700 error in her favor. The CPA then refiled and instead of receiving an $1,800 tax return from the IRS, Maria got back $3,500. Knowing the rules and reading the documents in this case really paid off! Not Enough Time The second objection to Principle 5 is the notion that there’s not enough time to know the rules. What people don’t realize is that most of us are very close to knowing what would save us a lot of grief, but we don’t want to make that little bit of extra effort to find out the last little bit of information that would save us a lot of trouble. The amount of trouble you will save is disproportionate to the amount of time it will take you to avoid it. That’s because we have found that most people are within 30 minutes or $300 from getting all the information they need to make informed financial deci- sions. It usually takes no more than 30 minutes to thoroughly review a legal document. And, if upon examination of those documents you find that fur- ther advice is needed, a $300 fee will usually hire a knowledgeable attorney or specialist to review a financial decision to ensure that it is right. The following is what can happen when people don’t take the time to be responsible for making sure a deal is secured properly. Two very successful businessmen approached an accomplished CPA and asked for her help in accounting and tax planning to set up their new busi- ness. Approaching a professional at this stage of the game was a smart idea. They restructured their business from a sole proprietorship to a Sub-S cor- poration. The CPA said she had prepared everything required by the IRS that would let them operate legally as a Sub-S corporation, allowing them to receive a better tax rate. Four years later, they began working with Money Mastery coaches in order to more efficiently run their business. As they began getting organized by preparing wills and trusts for estate planning, they discovered their Sub-S election was never filed by the CPA, creating an additional tax liability of $47,000. After learning Principle 5, they understood the importance of taking the time and money necessary to unravel the problems created over the previous four years. They hired a tax attorney who was successful in reliev- ing $30,000 of the taxes due, but they still had to pay an extra $17,000. If these two men had just taken the time in the first place to do a simple review of the filing papers with a tax attorney, they would not have lost the $17,000. Trusting Others Instead of Taking Responsibility Another reason people don’t want to get informed is because they think other people should know the rules for them. They often trust their eco- nomic well-being to strangers because they assume that other people will have enough interest to take care of them as well as they would themselves. This is not so. Of course, as we go about making financial decisions, we are required to trust others to some degree. However, trust is composed of two elements: 1. Trust that the person or entity providing the service won’t try to cheat us. 2. Trust in the competency of that person or entity to deliver as promised. Our experience shows that people must be on guard in both areas. Al- though vendors are not generally trying to cheat the consumer, the biggest risk we take when interacting with providers of goods and services is the incompetence of those providers. Humans make mistakes, as in the case of Maria’s CPA. When you know the rules of the transaction in which you are engaging, you protect your dollars and your economic well-being.

Principle #5: Know the Rules of the Game

Initially, this principle may seem very obvious, but it isn’t. If it was an idea that more people truly understood, there would not be nearly the amount of emotional heartache over finances that most Americans are experiencing. Take a look at the picture below of a die. Notice the four dots on the front side of the die. How many dots are on the opposite side of the four dots? If you’re familiar with dice, you probably know. The answer is three. What is on the opposite side of one? The answer is six. The rule with dice is that opposite sides of a die always add up to seven. Therefore, on the opposite side of the five are two dots. When you know the rules, it is really easy to predict what will be on the back side of the die. How many times do you make a financial decision when you are not able to really examine the decision pick it up, so to speak, turn it around, and look at what is on the “back side”? 

Many financial decisions are very difficult; not being able to see the final result can make us feel very frustrated, even out of control. Has it ever made you feel at the mercy of what others know over your own basis of knowledge? You can see from this little ex- ample with the die that knowing the rules can be very powerful. Here’s another example of why it is so important to know the rules. Sandy and Bart Owen* came to us very upset about refinancing their debts. They found as they went through the process of consolidating some of their debts that a prepayment penalty of $2,200 had been written into the agreement for one of their loans. This stipulation was clearly stated in the agreement the Owens had signed when they obtained the loan. It was easy to read and understand, yet Sandy and Bart had never known it was there because they didn’t take time to read the contract before signing it. Now, when it came time to consolidate they could not do so without paying the $2,200 penalty. Not knowing the rules in this case cost the Owens. Knowing the rules is just like playing the game of tic-tac-toe. If you have played it before, you can pretty much predict who will win within the first few plays of the game.

 If both parties know how to play tic-tac-toe usually there won’t even be a winner; the end result is a tie. In the case of the Owens, the lending institution was adept at the game it was playing, while Bart and Sandy never took the time to learn the rules of the game. If they had learned the rules, even if they couldn’t win, they could have at least had an equal advantage. In this case, they ended up the losing. When you know the rules of the game, you have a much higher chance of winning or at least playing even. Now let’s meet another individual who lost big time because he did not know the rules of the game he was playing.

Principle #4: Plunging Deeper into Debt

Tim and Sherri Collins* should have had everything money could buy. Tim was a dentist who had graduated from a top dental school and had been practicing for seven years in California. Sherri had a master’s degree with a successful career in interior design. They had been married three years when they came to Money Mastery seek- ing help in 1996. Although their gross annual income was close to $600,000, they owned no home, had no savings, and didn’t feel like they could afford to have the child they so desperately wanted. They were burdened with 26 credit card debts totaling more than $59,000 in real debt, which did not include interest. The Collinses were also in arrears three years in income taxes. To make matters worse, they had used eight credit cards attempting to pay for the back taxes they owed. Tim had come from a wealthy family who had paid for his dental school- ing. As a child, he had never been denied anything he wanted and had never been taught any self-discipline when it came to money. To compound matters, Tim had been single for several years before meeting Sherri, so all the money he made as a dentist he felt he could spend entirely on himself. He also admitted that as a medical professional, he labored under the delusion that he would always have an endless supply of money, much like he had as a child growing up. Once he graduated from dental school, his family felt he was equipped to manage his own financial affairs, leaving Tim to manage money without any skills to do so. In addition, as a person with a passive personality, Tim sometimes let urgent matters slide. Spending to Tim was something he did without thinking, because it felt good and be- cause he had been raised to think that he didn’t need to deny himself. Sherri, on the other hand, was a fastidious, detail-oriented person with a proactive personality who had fallen in love with a man that was already thousands of dollars in debt. In 1996, when the Collinses first came to Money Mastery, Sherri was 36 years old and very concerned about bringing a child into such a financial mess. To compound matters, they were renting an apart- ment in a desert region of California and their home was constantly plagued by scorpions.

The Collinses could not imagine bringing a baby into such a situation, yet they had no way of leaving due to their financial burdens. “I felt so completely burdened,” says Tim. “It was unbelievable to me that we could be making $600,000 a year and still be so completely behind. To me the dollar figures said it all. With that kind of money I didn’t feel any urgency to hold back on spending. I kept insisting that the figures should have been enough so I couldn’t understand why we were so far behind. With as much education as I had, I had never been taught to consider the emotional side of money. Instead, I just spent without thinking of the consequences.” Finally, at their wits end, Tim and Sherri began tracking their spending and learned just exactly where all the money was going. They also began working with Money Mastery coaches to prioritize their huge list of 26 credit card debts. Using Principle 4, Tim and Sherri were able to apply Power Down payments to their debt load. Using the “Get Out of Debt” Report, the Collinses projected that they would be debt-free in 2.8 years if they used power down techniques as opposed to 15.5 years if they only used a mini- mum monthly payment plan. With 15 years of debt ahead of them, should they have chosen not to power down, they would never have been able to get their spending and bor- rowing under control to the point that they could start a family. Three years later, in 1999, the Collinses had purchased a house and were expecting their first baby. Today, after the birth of their son, the Collinses are well on their way to total financial freedom, having paid down every single credit card and meeting their IRS tax obligations. They are now saving $21,000 a year. “It was difficult to sort out all our debt issues at first, but we are so thank- ful for the principles we learned through Money Mastery,” says Sherri. “We are so grateful to have been empowered by these principles [which help us make] serious decisions about our financial future. Now we are looking with hope at where we are today, and where we can be tomorrow, and it means so much to us!

Fortunately, the Collinses were able to get out of debt and get their lives under control. But let’s stop and ask why the Collinses found themselves in such a financial bind in the first place. Because most people don’t make $600,000 a year, you might find it hard to believe that they could be in debt to 26 credit card companies. You can probably think of a lot of things you would be able to do with that kind of money. But that’s precisely what Tim and Sherri were thinking, too. They mistakenly thought that because they made that much money, there should always be enough regardless of how they spent or borrowed. As we instruct our clients about Principle 4 and the power it can have in their lives, there are two very important messages we like to emphasize:

 1. The Long-Term Picture: As you get your spending under control and pay off the first debt in your prioritized list, you must choose to think long-term so you can pay off the next debt. Only you can decide if you want to continue to be in debt or out of debt with a lot more money in the bank. You must learn to think about what kind of long-term emotional impact the choices you make today will have on you tomorrow. Remember: Every dollar paid in interest, is one less dollar to invest in your own future.

2. Opportunity Cost: Spending money always comes at a cost. If you choose to spend money on more consumable goods rather than toward paying off a debt, you must understand the consequences of that decision because it eliminates opportunities for the future. Remember the time/value of money and that debt decreases our ability to put money to work for us over time so that it can have more value in the future. As we noted in Chapter 3, it is up to you to make a choice about how your money will be spent. Remember: You can have anything you want, you just can’t have everything. If you choose not to power down, not only will you remain in debt but you will extinguish future opportunities to make money because you will continue to pay interest to someone else. As James Clayton notes, “Traditionally, persistent increases in public debt levels have often been compared to termites in the house. You can ignore these pests for quite a while, but eventually you will have a very big problem.”

 How big is your problem? To find out, ask yourself the following questions:
 1. Do I argue with my spouse over bills?
2. Is an increasing percentage of my income being used to pay off debts? Am I near or at the limit of my lines of credit?
3. Am I extending repayment schedules—paying bills in 60 or 90 days that I once paid in 30?
 4. Am I chronically late paying my bills?
5. Am I borrowing to pay for items I used to buy with cash?
 6. Do I put off medical or dental visits because I can’t afford them?
 7. Do I know my total debt, or am I afraid to add it up? If you are struggling with any of these concerns, now is the time to get your debt load under control. It’s your choice. You can continue spending like crazy while trying to pay down debt for another 30 to 40 years, or you can be empowered to get out of debt now so you can reap the following wonderful rewards:
 • Get completely out of debt within nine years, including your home mortgage.
• Begin saving, on top of eliminating debt, at least 2 to 4 percent of your monthly income.
• Begin to maximize your retirement income by making compound interest work for you instead of against you. All this is possible if you want to make it happen! If you have five or more debt items, it is mathematically predictable that you can be out of debt in nine years or less, even including a 30-year home mortgage. And the best part is that it’s easy and effective, requiring no additional out-of- pocket money. What’s more, it’s literally worth “millions” once you learn how to stop paying someone else so you can begin paying yourself! Decide today that you will no longer be a slave to the power of compound interest! Incorporate the Power Down system today by taking the challenge on page 75. As you begin this challenge to power down your debt, we hope you will find great strength and encouragement from the personal and inspiring story of one of the Money Mastery authors, Peter Jeppson. Peter tells, in his own words of how, through a tragic accident, he learned firsthand the power and peace that comes from eliminating debt. “As a young man just starting college, I was in a serious car accident. I was hit head on by another car and trapped in my Volkswagen Bug almost burning to death, until three drivers in passing automobiles stopped and pulled me from the wreckage.

 I spent more than two years in the hospital, depressed, broken, blind, and burned beyond all recognition. “At first I went in and out of a coma, fighting for my life. The doctors told my mother privately that I had no chance of living. Once I did stabilize, the doctors informed me that I would never walk again, and that there was no chance I would ever see again having lost my eyelids and most of the skin on my face. “As the days came and went, I recovered enough to be out of danger of losing my life. But I became very despondent and discouraged. While in this terrible situation I received help from so many caring people who read to me, bathed me, played chess with me, and gave me pep talks to buoy up my spirit. From this service, I learned some of the most important lessons in life. I learned that self-worth and self-esteem come from within and that beauty is what is on the inside. “Over time my health gradually began improving. Eventually I did walk again and thanks to the many doctors who worked with me, my eye- sight was saved. But as I lay in ICU for months, the medical bills began to pile up. I did not have health insurance and every Friday the hospital accounting office came to my room to review my bill with me. After every Friday’s meeting

I would become so upset about the thousands of dollars of debt I was incurring and knowing there was nothing I could do about it, that I would schedule a morphine shot for pain relief. Just a little calculation and anyone can figure that seven months in ICU times $1,500 (at the time) per day was costing me a literal fortune. Add to this another two years mostly in the hospital and 28 major surgeries, and I began to stagger under the weight of this tremendous financial burden. It was while under this incredible pressure that I learned the lesson that would change my life forever. “While in the hospital, my brother Bil brought me the book The Richest Man in Babylon by George S. Clason. The chapter on the ‘Clay Tablets’ about powering down debt was so impressive to me. At first, the methods described in the book seemed too simple and too good to be true. I couldn’t fathom ever paying off all my debt. But then I found myself asking, “Yes, but what if this system really works? I certainly have nothing to lose! It’s easy to test the math—I can do that in my head.” What I found by doing the math was that if I applied a Power Down system to my debt load, I could completely eliminate it in five years. Then I had different members of my family write down the math when they came to visit. Their numbers checked out what with what I had figured in my head. In time, I was released from the hospital. But even with those debt-reduction methods still fresh on my mind, I was so overwhelmed by what I owed (besides my hospital bill I owed money to seven different doctors), I didn’t know if I could ever get out from underneath it all. However, I once again tested the figures and found that I could indeed, be out of debt in five years if I applied Power Down principles.

“Bankruptcy was mentioned over and over by friends and family members as a way to start a new life financially. My own father, who now had been divorced from my mother for three years, told me he was going to file bankruptcy himself. Because I was still a minor when the accident happened, I could be included in his bankruptcy if I wanted and wipe my slate clean. “His suggestion caused me to review all the work the wonderful doctors and nurses had done to save my life and restore my eyesight, and I realized there was no way that I could bail out on my obligation to them. As I declined my father’s invitation, he told me he thought I was making a stupid decision, but I then thought about how money had ruined his marriage to my mother. I thought of all the arguments he had had with her about money. I thought about how upset it made me feel every time I heard them fight and I was determined to do something different financially with my own life. It was then that I committed myself to applying the systematic Power Down approach to my debt. “Five years later, I paid off my last medical bill. Even though my body was terribly scarred, those scars began to stand as a symbol of victory over my own personal debt and as a sign of triumph at beating impossible odds, both physically and financially. “Although most people do not carry any outward scars, so many individuals today have scarring on the inside caused by a lack of self-esteem due to financial worries and crushing debt.

I have learned, over 30 years of taking every opportunity to teach thousands of people about the Power Down approach, that if you have five or more debts it is mathematically possible to eliminate all of them in nine years or less using this method. I learned it for myself personally all those years ago and I have seen it work over and over again in the lives of countless people. It simply works—no matter how much debt you have, no matter how bad it is, no matter how high the interest rates are, no matter what! It works! If I can do it, you can, too! Gaining the vic- tory over debt is a huge accomplishment that I strongly encourage you to work towards. Begin now! Don’t wait another day to relieve yourself of this terrible burden that scars, destroys, and maims your life.”

Principle #4: Power Down Your Debt

It goes without saying that today, both nationally and personally, we are tangled in a trap of debt. As a nation our collective credit-card bill, which was $240 billion in 1990, has now climbed to a whopping $677 billion.1 And total U.S. household debt now stands at $5.4 trillion.2 Debt in this country has risen as a percentage of disposable income from 35 percent in 1952 to 100 percent in 1998.3 That means that as a nation, every penny of our in- come is going towards debt, leaving nothing to save for the future. Our product-oriented society most assuredly contributes to all this debt entrapment. Americans have become so accustomed to spending and borrowing that they never question whether a purchase should be made, but only if they can cover the minimum monthly payment, falling victim to what debt counselors call the “minimum-payment” syndrome. 

This reckless spending has infected the majority of Americans. James Clayton, a history professor and U.S. economics researcher confirms this point in his best- selling book, The Global Debt Bomb: Along with the lowest savings rate in the industrial world, the United States has the highest consumption rate. To illustrate, in 1965 the rate of personal consumption as a percentage of net national prod- uct was 68 percent; by 1991 that figure had risen to 77 percent. This substantial increase comes at the expense of everything else...As Peter Peterson, who was secretary of commerce during the 1970s has long argued, this strong desire to consume is part of our policy of growth maximization and entitlement mentality....Our rapidly expanding en- titlements are a derivative of this larger desire to consume [and] debt is the vehicle by which greater consumption is made possible.4 If it weren’t for easy credit and the widespread acceptance of debt (once broadly shunned as an immoral and shameful method of acquiring goods), Americans would not be infected so seriously with the disease of consumer- ism. Debt helps makes the entitlement and material acquisition possible on a scale in the United States that has never before been seen in any country or at any other time in the history of the world. Savvy media moguls know how easily available credit has become, counting on it as a means to further seduce Americans into purchasing more goods and services through emotional advertising messages. Not only do those who are sick with the disease of consumerism listen to these messages and make purchases they cannot afford, but they further compound the problem by going into debt for them, adding an interest payment on top of the expense. 

This triples the amount of money they should actually be paying for an item. Is it any wonder that the majority of Americans cannot keep most of the money they make? In the United States, consumer spending has risen twice as fast as income, and individuals have been withdrawing more money than they put into savings for the first time since the 1930s.5 In addition to consumerism, a prosperous and seemingly strong economy during the 1990s added to the notion that high levels of personal debt are acceptable. A somewhat artificial euphoria has floated over the United States for years because of a 10-year economic boom, a boom that dampened the stigma of borrowing on credit and contributed to a sense of “entitlement” that many people possessed during that decade. Most Americans didn’t worry about getting into debt, believing that it wouldn’t really hurt them because they could not imagine an economic downturn. But history proves otherwise: Where there is a boom, there will always be a bust that will follow it. James Clayton notes that the euphoria surround- ing Americans has given them a false sense of well-being and he warns that being in debt without fear of economic risk is a very dangerous place to be: 

The message conveyed. . .by Congress is that Americans no longer need to worry about rising public indebtedness—that a growing economy and a continually rising stock market will solve the debt problem that has plagued the nation for several generations. This euphoric outlook is even more evident regarding the rising private- sector debt. Private-sector debt in the United States in 1999 was about 130 percent of the gross domestic product (GDP), the highest level on record. Equity prices, which have risen faster in the U.S. than in any other major nation since 1990, are often used to justify this level of private indebtedness and unprecedented optimism. A rapidly ris- ing stock market is thought to have increased the net worth of corpo- rations and households, thus justifying historically high levels of debt. This stock-inflated net worth is also used to justify a zero household savings rate.6

Without fear and respect for money, our current generation is sinking itself into greater debt enslavement by its “gotta-have-it-now” attitude. In 1998, consumer credit as a ratio to after-tax income reached 21 percent in the U.S., the highest on record.7 The average American now has 11 credit cards, up from seven in 1989. And the number of credit cards in circulation increased 34 percent between 1988 and 1994, the number of transactions increased 55 percent, and the overall value of credit card transactions in- creased 98 percent.8 James Clayton, again, makes a very stark observation about this level of debt: “Americans, who invented the shopping mall and the credit card, believe they deserve more than they have. So why shouldn’t they continue to prosper even if they do not earn it.”9 Debt penetrates every part of our lives, with the potential of ruining far more than just our credit ratings; it can break up marriages and destroy future financial happiness. This indebtedness, naturally, is counter to the principles we have already taught about getting spending under control so that you can save for the future. And it eliminates any possibility of prepar- ing for the emotional, emergency, and retirement events we mentioned in the last chapter.

Principle #3: Living on the Edge

The Mecklings* were a family that liked to play. Joseph Meckling made a good living and had been used to giving his wife and children expensive gifts. The Mecklings felt fairly secure with their current lifestyle because they had all the neces- sary life and medical insurance, paid their taxes on time, and kept up with their mortgage. However, they spent all the surplus money that came into the household on watercraft and extra cars. Joseph also liked to take his wife, Gentry, on exotic vacations every year, even though they would usu- ally go into further debt for at least four months to pay for the trips. The Mecklings felt like they had life pretty much under control, despite their extravagant tastes, until Gentry became ill with cancer. Within two months, her medical expenses had exceeded $30,000. Even though the Meckling’s out-of-pocket expense for Gentry’s initial surgery and subsequent treatments was only $3,000, it actually blew them apart financially. This was because the family was not aware of their real financial situation and had been living closer to the edge than they thought, just barely making ends meet but not realizing it. “All I could think of was how I was going to come up with $3,000,” said Joseph. “These medical bills were so totally unexpected. I mean how could we have known anything like this would happen to us? We felt like we were living life pretty much like everyone else around us. All our neighbors were doing the same things. I couldn’t really see how we could have prepared for anything like this.” Although Gentry’s prognosis was very good, and most of her medical treatment had been completed, the family was totally stressed out. At a time when Gentry needed to be concentrating on getting well, she and Joseph were actually considering bankruptcy because they had not saved even $3,000 to cover the medical costs she had incurred over the previous four months. 

What’s more, it had not occurred to the family that they could resolve their financial concerns immediately if they were to sell one of their two motor boats. There’s no doubt that Joseph and Gentry found it easy to spend money. Their problem was that they had not “spent” that money in the right place, allocating some of it for emergency needs. As we mentioned in Chapter 2,claiming that you never dreamed anything could go wrong is the ultimate game people play with themselves to avoid taking responsibility when emergencies occur. Financially secure individuals understand the power of preparing for emergency situations by living within their means and putting money away for a rainy day. In Tony Cook’s article “Secrets from ‘The Millionaire Next Door,’” which appeared in Money magazine and The Reader’s Digest, Cook reports on the best-selling book The Millionaire Next Door by Thomas J. Stanley and William D. Danko. Cook notes that in order to learn what today’s millionaires have in common and how they accumulated wealth, Stanley and Danko sent questionnaires to affluent Americans. They found that “about two-thirds of those millionaires aren’t trust-fund babies; eight out of10 accumulated their riches themselves. Most are extremely frugal. Although their average net worth is $3.7 million, they generally live so modestly that even their neighbors don’t have a clue about their wealth. Unlike these millionaires, the Mecklings certainly weren’t living frugally and were very intent on maintaining the same lifestyle as their neighbors. So when things went wrong, the family was devastated. 

The Mecklings made $72,000 a year, which means that after 40 years of work, $2.4 million will have passed through their hands. With that in mind, we have to ask why $3,000 should hurt so much. If they had actually declared bankruptcy, they would have cheated their creditors simply because they wanted extra boats, jet skis, and other toys. Would declaring bankruptcy be fair in this case? Would it be honest? In order to be prepared for emergency needs, it is advisable to accumulate at least three months of spendable income, and ideally to save one year’s worth of net earnings. As we have already stated, the best way to do this is to commit 20 percent of your savings to this emergency category.

Principle #3: Learning How to Spend “Emotional” Money

Learning How to Spend “Emotional” Money Barb and Russell Bellfrey* had been deeply in debt for many years. Even though they were both working full-time jobs, they never had enough money to make ends meet. In addition, their family, which included four children, had never been on a vacation together because the Bellfreys knew they could not afford it. They came to Money Mastery desperate for a way to get their debt under control, but also look- ing for ways to relieve the emotional strain and put fun back into their fam- ily life. As they were taught Principle 3, Russell had a hard time accepting that they would ever be able to find even a little extra money they could put away for emotional needs. With their debt load such as it was, saving even a little money for this purpose seemed impossible to him. But as the Bellfreys began tracking their money, Barb and Russell discovered $100 a month that they had been wasting on unnecessary items that they could now spend into their emergency, emotional, and long-term categories. Barb began putting away 20 percent of that $100 (or $20 a month) into an emotional spending account. With time, as they got their spending and debt even more under control, the Bellfreys began depositing $60 a month into their emotional account. Little by little, the cash began to build up and Barb and Russell started to get pretty excited with the results. 

They finally reached a point where they could do something for the family of which they had always dreamed. Their plan was to fly to California, rent a house on the beach, and do nothing but play in the sand and sun for a whole week. Barb and Russell decided to secretly prepare for the trip without their children’s knowledge. They packed each child’s suitcase and hid the bags in the trunk of their car. They then told their children that they were going to the airport to pick up an aunt who visited them regularly. When they ar- rived at the airport, instead of parking the car they pulled up to the unload- ing zone and the children began to ask questions. Barb and Russell then told their kids they were all going on a vacation by the sea to spend a full week body surfing and playing in the sand. The children couldn’t believe it. So Barb reached for one of her girls’ suitcases and pulled out the child’s clothes. “Are these your clothes?” she teased. Her little daughter said yes. Barb then handed the suitcase over to the sky cap and led the children onto the plane. The family spent a wonderful week on the beach and have since spent other wonderful vacations together because they learned how to save money each month for family outings. The pictures and memories they have of these activities have strengthened their family over the years. All of this was possible because the Bellfrey’s realized the importance of emotional spending and prepared for it.

Principle #3: Saving is actually delayed spending

What does this mean exactly? At Money Mastery we teach that there is actually no such thing as “savings” and that all money is to be spent—what matters most is when and how you spend it. Allocating money to savings is actually “spending” money by putting it aside to use at a later date for necessary needs and wants. Because your money is going to be entirely used up at some point, it is important to understand the concept of “delayed spending” so that you can be sure all of it will be spent in a way that will bring you and your loved ones the most satisfaction and happiness. You can begin to look at savings as delayed spending by tracking your money as we have already encouraged you to do. This will get your spending under control, which in turn will lead you to find more money. 

This is good. But it is not the end result! Now your focus must be turned to the future and what you are going to do with the new found money. Usually what people do once they see that controlling spending brings in a surplus of funds is to consume that extra money the minute they get it. This is wrong! What they should do is put this money away for “future spending” so it will be available later when it is needed. Unfortunately, most people do not understand the importance of this concept. Instead, they are seduced into believing the notion perpetuated by a consumer-oriented society that they can have everything they want right now and everything they need and want later. The actual truth is that if we want to spend all our money on consumable goods and high-interest credit card purchases, then we cannot assume we will have much of anything we will want in the future, including a financially secure retirement. At some point we all have to make a choice: We can either prioritize the way we spend our money so that we will be prepared for the future or we can recklessly spend every extra penny and have nothing for the future. Bear in mind: You can have anything you want, you just can’t have everything you want. People who understand this concept know how to prioritize their money so that they will be able to have the things they want and need right now, as well as what they will need and want in the future. This often requires them to sacrifice in one area of spending so that they can have what is necessary in another area. For example, a man may feel that taking his wife and children out to eat twice a week is an important family activity. It’s perfectly fine for this man to use his money this way if he wishes but he must also realize that he may have to cut down on groceries, entertainment, or other items if he wants to have extra money available to spend on eating out and for the future. Perhaps eating out isn’t as important to you as buying a new outfit every month. 

Naturally, the choice is up to you. However, the key is that you must make a choice because it’s impossible to have everything. As simple as this might sound, we are amazed by the number of people who somehow believe that they can buy a new outfit every month, for example, and eat out as well when they have no way of paying for both. This kind of behavior not only keeps people in a cycle of perpetual overspending, but it also eliminates all possibility of seeing money grow in value over time. Now is the time for you to decide what is important and what is not, and then spend money according to those desires and not according to the notion that you don’t have to make a choice at all. To help you make those decisions, we asked you in Chapter 2 to create spending categories for such things as groceries, entertainment, and house payments. With these spending categories in place, you can see exactly where you spend money, what your priorities are, and what you truly value. To have the things you want right now (like the new outfit), and still be able to have what you need in the future (comfortable retirement), you may have to prioritize your spending by cutting down in some categories. Doing so will help you use your money more wisely, which in turn will lead you to find surplus funds. The next step is to prioritize the spending of these surplus funds by creating additional categories that will be used for “delayed” or “future” spending. Most people call these categories “savings accounts,” but these savings categories should be viewed no differently than any other category in which you allocate funds for the month. You must learn to “spend” money for savings just as you would spend money for groceries. Remember: Saving is actually “delayed spending.” To help you learn how to create these “delayed spending” categories, take a look at the pie chart on the right. 

Notice that it is divided into three categories: Emergency, Emotional, and Long Term (Investments). Each section of the chart represents a percentage of money that you should be “spending” for emergencies, emotional needs, and long-term retirement. We have learned that at the very least, a person should save 10 percent of his gross income throughout his life in order to create a money-making machine that will generate the in- come he will need as he grows older. Even though the ultimate goal is saving at least 10 percent of your monthly income, if you are not already doing that, we suggest beginning with just 1 percent. We have found that anybody can save 1 percent. Some of our clients do not believe this initially, but as they track their money and learn to control it, every single client finds at least 1 percent they are wasting that can be “spent” into saving categories. For example, if a person makes a gross annual income of $30,000, then saving 1 percent would require finding $25 each month that can be spent into savings. Is it likely that a person will find $25 they have been wasting? Absolutely! We guarantee that if you aren’t already saving some percent- age of your monthly income, that by tracking your spending you can find at least 1 percent that you’ve been using unwisely elsewhere. Once you have found that 1 percent, commit a portion of it to the three savings categories we outlined in the pie chart using the 60/20/20 rule: 20 percent for emergencies, 20 percent for emotional needs, and 60 percent for long- term investments. Following is an example of how to spend that 1 percent using the 60/20/ 20 rule: Let’s suppose that Hayden and Rose have a combined gross monthly income of $6,000. After tracking their spending, they find an extra $60 a month (or 1 percent of their gross monthly income) that they can use for delayed spending. Using

Principle 3, we suggest that Hayden and Rose do the following:

 • Emergency Spending: Deposit $12 per month (which is 20 per- cent of $60) into a low-risk fund such as a certificate of deposit, money market account, utility stocks, and so on.
• Emotional Spending: Deposit $12 per month (which is 20 per- cent of $60) into any type of savings or investment account.
• Long-term Investments: Deposit $36 per month (which is 60 percent of $60) into any long-term retirement account such as 401(k), Roth IRA, and so on. As Hayden and Rose see their money grow in each of these savings categories, their confidence will increase and their ability to manage and control their finances will be enhanced. This will help them realize that it is easy to begin saving 2 percent, then 3, and then 10 percent. With time, and as you implement the Money Mastery principles you are learning in this book, it will be totally possible for you to save at least 10 percent every month. Now that we have established the importance of setting aside a certain percentage of income for future, or “delayed” spending, let’s examine the significance of each of the emergency, emotional, and long-term categories.

 Emotional Spending
We have already discussed at length that money is more about emotions than it is about math, so it goes without saying that we will often spend money for purely emotional reasons. This, in and of itself, is not a bad thing. It is simply something we should plan for, especially in today’s product- oriented society where we are often enticed to make impulse purchases. We have found over the years in working with our clients that people spend money whether they have it or not. Saving money for emotional spending takes into consideration that there are many times we need to spend money for reasons that go beyond the categories we have assigned for basic daily survival. Tracking your money will help you balance your spending to your income, but it will not be enough when an emotional event occurs. You must put aside even more money into an “emotional spending account” so that you will be prepared when these events arise. Remember, you can have anything you want, you just can’t have everything you want—and that means you must learn to prioritize your spending so that you can fulfill your emotional needs without jeopardizing the future. What are some of the emotional needs for which you should be saving? 

Typically these include such things as family vacations, holidays, or new recreational vehicles. Some people use their emotional spending money to purchase clothing for a special occasion, to buy novelty decor for their home, or to treat a family member with a surprise gift or getaway. Whatever the money is used for, it is important that it be spent on something fun, and not for routine, daily sustenance. If you are married, emotional money should be spent on your family and not someone outside the household. Have you ever had these kind of conversations with yourself?

 • “I work hard for my money and I owe myself these new clothes!” 

• “Why shouldn’t I splurge to buy all these beautiful flowers for my garden? It’s the one thing that brings me pleasure.” 

• “I never buy myself anything. I’m always spending money on the kids. I want this new DVD player and I’m getting it now.” 

Wouldn’t it be wonderful if you could meet your emotional needs when these kinds of desires pop up by dipping into your emotional spending ac- count? 

Wouldn’t it make you feel sensational to spend money for these needs when you’ve actually put it aside expressly for that purpose? Preparing for the need to spend money for purely emotional reasons eliminates reckless spending of the money that has been set aside for daily survival or for long-term investments. It helps curb debt, and it brings wonderful psychological rewards into your life and the lives of your family members. For those who don’t overspend but constantly deprive themselves and their family members of those things that would help build lasting family memories and close emotional ties to loved ones, emotional spending can be a lifesaver. It gives these people exhausted by the daily struggle for survival a chance to play, relax, and enjoy themselves a little bit when they would not otherwise feel justified in doing so. The only time it is not proper to spend money for emotional wants is when you have not planned for them or allocated funds for that purpose. 

Otherwise, it is totally appropriate to set aside money for the sheer purpose of providing pleasure to you and your family members. Doing so will give you a sense of peace and satisfaction and eliminate the guilt feelings that come from spending money on emotional impulse purchases when you have not planned adequately for them. Now let’s meet a family that learned the value of saving money for emotional needs and see how they were rewarded for their self-discipline.

Principle #2: When you track your money, you control it.

Have you ever taken your car for a tune-up and received a test result form similar to the one on page 35? The value of this kind of analysis is that it allows you to visualize exactly how your money was spent in getting your car tuned up. Without it, the only thing you may know when you pay the mechanic is that $75, for example, seems like too much. Or you may not even consider what the $75 was worth to you at all without something to verify the value of that expenditure. Having a clear picture of exactly where you spend your money is extremely important in today’s consumer-driven society. The constant bar- rage of emotional media messages often lures us into spending more money than we have. That’s why it is more crucial than ever that you learn the value of keeping track of where and how you spend your income. When you fail to do so, you can easily consume every penny you earn on impulse and without any real awareness. 

Tom and Shannon* are a perfect example of this. Shannon liked music and was a member of a club that offered discounts on CD's purchased through its mail order catalog. Shannon bought multiple CD's in order to take advantage of what she thought were cost savings. Tom was into computers and thought nothing of buying himself a new video game every week to play on his PC. Neither Tom nor Shannon tracked these expenditures and were often overdrawn in their checking account because of them. Shannon decided to take money from their savings account to cover the bounced checks she had written, but she didn’t tell Tom. In turn, Tom decided he would dip into their savings to bail himself out of all his overdraft fees but didn’t know Shannon had already used all their savings to cover her problems. Because they didn’t keep track of how they were both spending money, Tom and Shannon had not only overdrawn their checking account, but had devoured all their savings as well. As we mentioned in the introduction, many Americans today are av- idly pursuing their every want with the expectation that somehow it will be fulfilled. Individuals who had parents that satisfied each childhood desire often grow up expecting that they can continue to have every- thing they want as adults. Even with the knowledge that the money sup- ply is not endless, some people continue to spend as though their decisions will have no consequence. It is not until a person learns to track his money that he begins to see that all spending decisions have repercussions. Remember the Haywoods who enjoyed frequenting All-a-Dollar? Once they began keeping track of how much they were actually spend- ing at the bargain store, they were shocked to discover they were wasting $300 each month. Consider this statement by George Clason from the book The Richest Man in Babylon: “Learn to live on 90 percent of your income.” In today’s consumer-driven society, is it feasible to spend less than 100 percent of what you earn so that you can have a surplus for the future? It is, even for those who have become accustomed to devouring every penny they earn and living on credit. We have seen countless individuals do it, but they first learned how to track how much money they spent so they could contain that spending where necessary. Multimillion-dollar sports associations know the value of tracking. 

The NBA, the NFL, and other organizations keep very close track of each athlete’s playing statistics so that when it comes time to trade or negotiate contracts, they will know the value of that player. They also keep track of player statistics and make them known to the public to heighten awareness. This awareness creates interest, which in turn creates profits. A system of tracking is vital to any big corporation that wants to stay in business. Consider the example of a California-based computer hard disc drive manufacturer that was notorious for not keeping track of its inventory. The company constantly had problems filling orders and usually took an aver- age of three weeks to find parts in order to ship products to its customers. The company’s distributor got tired of waiting such long periods and went to a competing supplier. The business lost $12,000 and the distributor never came back. How big was this company’s actual loss? In reality, its damages were much greater than $12,000 because it lost a valuable distributor who took his business to the competition. And what about the IRS? Collecting taxes is a nasty business and without a system for collecting those funds the government knows it wouldn’t stand a chance. That’s why taxes are taken directly out of payroll so that no one cheats the system. Without your own system for tracking your finances, you could be cheating yourself out of valuable money or be cheated by others. “But,” you may find yourself saying, “I really detest keeping track of the way I spend my money. It seems so tedious!” We have found over the years that most people want to get on the road to financial control but initially hate being “restricted” when it comes to tracking money, so they play emotional games with themselves. Have you ever played any of the following games with yourself? 

 Game #1: Avoid balancing your checkbook monthly. 

Many of our clients have expressed to us that they simply don’t want to know how far out of control they are or how bad things have actually become. Fear and guilt are often the reasons for this stubbornness. In fact, one of our clients was so overwhelmed by the thought of balancing her checkbook that she simply opened a new account every six months. 

Game #2: Blame employers or others, and/or think you are not making enough income. 

Many people trick themselves into thinking that their overspending and debt load should be blamed on their jobs and/or their employers. These people convince themselves that true financial happiness can only be found in a larger salary. They assure themselves that pastures are greener elsewhere, and incur further expenses when they change jobs, uproot their families, and move across the country. Remember, it matters not how much you make, only how well you manage money that counts. Even major league athletes who have not yet learned to track their spending think they don’t make enough to support themselves. The Associated Press, reporting on the National Basketball Association’s 1998 labor strike, quoted Jazz player Greg Foster as saying, “It hurts missing a paycheck— especially for a guy like me,” who was scheduled to make more than $500,000 in 1998. After missing close to 30 games due to the strike, Foster and other NBA players felt they just couldn’t make ends meet. “I mean, I’m not Patrick Ewing or one of those guys who gets the big bucks. I need every penny.”1 

Game #3: Claim that you never dreamed anything could go wrong when emergencies hit. 

This is the ultimate gaming strategy, which transfers every bit of personal responsibility onto a “natural disaster” that you couldn’t possibly foresee. We counsel with hundreds of clients who have no idea where the money goes each month and yet cannot see the correlation between this lack of tracking and the total devastation that a basic emergency can bring to their family. One of our clients mysteriously lost her hard contact lenses, which would have cost her approximately $350 to replace. However, because she did not want to feel restricted, she had not tracked her money and there- fore could not find the extra funds to purchase new lenses. This small amount of money put her into a state of total financial and emotional panic. At the outset, tracking your money and how it’s spent may appear tedious and restrictive. But we know from years of helping people gain control of their finances that it’s actually wonderfully rewarding.

Principle #1: Spending is emotional part 2

Get in Control—You Can Do It! 

Understanding that spending is emotional is the first step toward financial control and the key to true contentment and happiness. The remaining nine Money Mastery principles are based on understanding this first most important idea. Having come this far with us already, you’re obviously making an effort to better understand your own emotional approach to money. And that means you’re beginning to take control. Taking control is tremendously rewarding and we encourage you to continue! To see just how rewarding it can be, let’s go back to Doug and Sally Smith. As they worked with their coach, the Smiths began to understand how their emotions were affecting their spending. They realized that they had a problem telling their children no. They understood that they were spending money to make themselves feel better in the short term and jeopardizing their long-term financial security. 

They began making changes by denying their children when it was necessary. This was not easy to do in the beginning. The children were not used to their parents’ new behavior and resisted it. But in a short time, they began to accept their parents’ new way of doing things. When the Smith’s daughter had the opportunity to go to Europe for a high school academic event, instead of stressing out about how they would send her, Doug and Sally encouraged her to get a job and earn the money to go herself. Once she realized her parents were not going to hand her the money, she got a job and earned her own way. Later, she commented to her parents that she had actually enjoyed the satisfaction of making her own money for the trip and had appreciated her experience in Europe much more than if Doug and Sally had just given her the money. Today the Smiths have stopped overspending and have actually begun saving an extra $300 each month. They have begun to look at every expenditure as an emotional decision, determining whether the object of their spending is something that fits their financial priorities or not. We encourage you to think deeply about the first Money Mastery principle by looking at how you emotionally spend your money. 

Take the challenge to complete the following short assignment before going on to Chapter 2. It will help you go further in your commitment to make important changes to your life. Go ahead! Take the challenge! You’re worth it!

Principle #1: Spending is emotional part 1

Think back to the last time you spent money. Perhaps it was yesterday or even a few hours ago. Perhaps you can’t remember the last thing that you bought. If so, think hard until you can pinpoint what you spent money on.Ask yourself the reason for making that spending decision. Did you buy something necessary such as groceries or medication? Was the item some- thing you needed or just wanted at that moment? Did you worry about having enough money to pay for the item? Did the purchase cost more than you thought it should or did you even worry about the price? Will this spending decision have a big effect on whether you’ll be able to purchase other things later? Did spending the money make you feel guilty or did it give you pleasure? Now, try to recall a particular incident where spending money had a strong emotional impact on your life or the lives of your family members. What made that incident so emotional?One of the most important questions you can ask is: “How does spending money make me feel?” Through years of counseling thousands of people, we have heard count- less reasons why people spend money. Many of those reasons have more to do with a person’s circumstances and the way they feel about those circumstances than whether there is, or is not, enough money to spend. Let’s take a closer look at what we consider the three most significant reasons people spend money.  

Impulsiveness 

As we noted in the Introduction, we live in a world full of emotional media messages. These messages often play upon people’s deepest psycho- logical needs pointing out all the things a person may lack in his or her life. Responding to this supposed lack, many individuals spend money impulsively without thinking as a way to meet unfulfilled desires. Without the proper respect for money our current society has become notorious for impulsive, reckless spending. According to Richard A. Feinberg, professor of Retail Management and director for the Center of Customer-driven Quality at Purdue University, up to 50 percent of all consumer purchases are made on impulse.1 Here are some of the responses we get from people who spend money on impulse: •“Spending money fills an emotional void in my life. . .I just feel like I can’t get the things I really desire, so I acquire material things to fill myself up.” •“I like to give my children what they want because it gives me joy. Sometimes I feel like it’s the only thing I can really do right for them.” •“Having the money I want to spend, when I want to spend it makes me feel important. I know my Dad never could feel that way and I always felt sorry for him.” •“I can’t say no to my children. . .they pester me until I give in and get them what they want. They’re just plain stronger than I am.” The Haywood* family is a perfect example of how emotions can trigger impulsive spending. They had a habit of going to All-a-Dollar, a bargain chain store that sells every bit of stock for $1 or less. Purchasing little items such as candy or inexpensive toys for the children gave the Haywoods plea- sure without making them feeling guilty, especially with the store’s low prices, which made the trips seem so innocent. But once the family started to keep track of how much they were spending at All-a-Dollar they were shocked to find it was more than $300 per month. Low prices combined with their impulsive desire to please their children cost the Haywoods some serious cash they would rather have spent elsewhere. Most people are trapped in an impulsive mentality that prevents them from keeping much of the money they make for any length of time. Re- member the time/value of money we discussed in the Introduction? Impulsive spending completely eliminates the possibility of increasing the value of money over time. Did you know that 85 percent of all Americans who win lotteries spend every penny of their winnings on consumable goods rather than investing it in high-yield programs?2 Based on this statistic, it’s plain that the majority of Americans do not understand the profound power of the time/value of money and are destroying their future because of it. Are impulsive emotions affecting the way you spend money?

 Economic Hardship 

Experiencing a financial disaster is another thing that can greatly affect feelings about money and how it should be spent. Have you ever lost a job and had to come home to your spouse with the bad news? What kind of an emotional impact did that have on your family? After the trauma of losing a job, or some other economic hardship such as illness or di- vorce, we often hear responses like these about the way spending money makes people feel: •“I just hate not feeling like I have enough money for the things I want. I get so depressed just thinking about it.” •“Spending money makes me feel guilty, like I don’t deserve the thing I bought or that it will come back to haunt me later.” •“My divorce has wiped me out financially. I have nothing left after I pay child support and alimony for anything I might want to get myself.” Doug* was a young father of three when he experienced the economic trauma of divorce. Within 12 months of the divorce, he began paying more than $900 a month for alimony and child support. Having recently graduated with a degree in graphic design, Doug wasn’t advanced enough in his career to make the kind of money he needed to support his three children and an ex-wife. He was forced to move in with his parents and sell his car. Even then, he barely made enough to meet his financial obligations. The only thing he indulged in was music, buying a CD or two every once in a while. Doing so made him feel extremely guilty because he worried that indulging himself would somehow affect the happiness of his children. Doug’s economic hardship was an emotional situation that had a huge im- pact on the way spending money made him feel. When we are forced into a bad financial situation due to some kind of economic disaster, spending money can be a highly emotional issue that causes friction in marriages and personal unhappiness.  

Daily Financial Obligations 

The struggle for daily survival can also affect why and how we spend money. Even those who are frugal and don’t spend impulsively have heavy debt loads and excessive taxes and are impacted emotionally by the sheer effort of just making ends meet from day to day. We have counseled hundreds of clients who have felt burdened and depressed by this daily struggle: •“I feel angry that I have to fight just to pay taxes and my debts. It leaves me nothing left over to spend on myself or kids.” •“We were just audited recently and I felt so intimidated by the IRS. Taxes are the first thing that comes out of my paycheck and it just makes me sick that I still feel like the government controls my life.” •“We were so poor growing up. I promised myself I would never make my kids wear hand-me-downs, but we don’t have enough money after all of our other expenses are paid for me to really give my kids what I dream of.” • “I can’t believe that I have to work almost six months out of the year just to pay my taxes. It really upsets me just thinking about it.” The Martinellis* are a good illustration of how this daily struggle to survive can greatly affect the emotional well-being of a family. Don and Keisha Martinelli were struggling to make ends meet on the East Coast where the cost of living is high. The couple had three boys younger than the age of 7 and were concerned about financing their children’s college education. Don was working 14-hour days as a controller for a corporation in Manhattan, but even with the long hours, they weren’t able to find enough money to build a savings program for their sons’ future education. In an attempt to earn extra money, they had in- vested in a business opportunity that never took off because they didn’t have the time to put into it, forcing them into further debt and farther away from the boys’ educational funding. This daily struggle simply to survive was draining the Martinelli family and was killing the fun times they wanted to have with their boys because they never dared spend money to take them anywhere or go on any vacations.

The Time/Value of Money

These three forces consumerism, indebtedness, and excessive taxation are largely taken for granted by most Americans, and their casual attitude towards such powers leads to victimization. They know there must be something wrong with their impulsive spending habits, but they have not yet linked those habits to their inability to tune out the media hype that urges them to consume, at any cost. 

These same people long to have more money for retirement, for their children’s education, for vacations, and yet they realize they’re not saving anything. Unfortunately, they have not yet seen the correlation between their enslavement to credit issuers and their inability to save for the future. These people feel overwhelmed by the amount of taxes extracted from their paycheck each month, and by the way that estate and death taxes eat into their savings and investment nest eggs, but have not yet connected big government shearing with their own ignorance about the way the tax system really works. 

Money

These people see tremendous financial opportunity in the world but lack the skills necessary to control these powerful forces and harness the wealth and prosperity all around them. Without a big picture view of how these forces can affect us over time, we may be forever trapped in the moment, failing to understand what we call the “Time/Value of Money.” For those who live from paycheck to pay- check, the daily struggle to survive inhibits the ability to see the true value that money can have over time and the kind of return it can bring over the course of several years. Those who choose to remain in debt do not under- stand that the time it takes to pay off compound interest is affecting the long-term value of their money. The money that they could be using wisely to give them a return over time is instead being paid to creditors, completely stripping their money of any value it could bring them. 

Those who continue to pay excessive taxes, are in a similar fashion, failing to see the time/value of money because they don’t realize the value that their money will bring them over time if they paid their taxes correctly so they continue to let it slip through their fingers even though they don’t need to. People weighed down by consumerism, indebtedness, and excessive taxation have a difficult time understanding the exponential value that money can have if given a little time to grow. The time/value of money can only be explained to a point, and then it must be experienced in order to fully comprehend it. Many of the people we work with are so caught up in the worry and frustration of the moment that they can’t see what’s waiting for them in the future. Others think they already have all the answers about money management. Some of the hardest people we try to help are the financial planners and accountants who have an intellectual base of knowledge on how to deal with money, yet are thousands of dollars in debt because they do not fully comprehend the power of these forces, the emotional impact they can have on lives when they are taken for granted, and how a casual attitude affects the value of their money over time. Are you one of them?